Archive for the ‘customers’ Category


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This is not the first time on this blog that I have taken on the time honored tradition of the customer always being right, but I believe it is the first time I actually offered a solution that involved dealing with the customer and not just reassuring the employees who deal with them that the abuse they take is worth it.

Once again, I will admit that I am a horrible closer in sales, but once committed to a client and product, they get 100% effort, routinely overshooting their expectations. But in the cases when you are not meeting the needs of the customer to their satisfaction, despite delivering exactly what they asked for and more, I offer three solutions:

– Sell Them At A Lower Price: Times are tough right now for all of us, and your clients are no exception. They are feeling just as much pressure to cut costs or get more for the money they are spending, and they are driving you insane with worry for loss of revenue I you can’t meet their panicked demands. Now is the perfect time to take a small loss with a loyalty discount for those long time customers, especially big spending customers. A limited batch of discounted goods and services might be to ticket to keeping them at bay.

– Sell Them At A Higher Price: Custom orders, rush delivery, and last minute changes are enemies to your bottom line, especially if your customers are coming to you discounted and not premium prices. If your customers are making requests that mean increases to your normal cost of service, you are well within your right to share some of that cost increases with those customers. If your customers are just annoying, well, make sure you can both justify and prove the necessity of the cost increase

– Stop Selling To Them: If you were no longer serving the best interest of a client, you would expect them to stop using you. It is odd that the opposite is usually not an expected option. If a client becomes too much trouble or expense, and you can come to no workable discourse, you have to fire the client. You would do better using the time and energy to focus on your profitable customers or finding a new replacement customers.

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How many times have you past up a great personal opportunity, with the only reasoning being you figure you could live with the good thing you already had going? How did it make you feel in the short and long run, as you watched greatness continue and you flounder?

How many times have you watched as your bosses balked at the chance to go after a potentially great employee hire, get in on the bottom floor of a potentially great business opportunity, or expand on a potential great internal program?

There might be good reason (no sustainable capital, not enough physical resources or manpower, possible conflicts in our business model, contractual loopholes to battle out of, etc). Then again, there might not be any reason other than being able to live with the ‘good’ thing we got right now, even if that thing is more along the lines of ‘serviceable,’ or ‘adequate.’

How does that make you feel in the short and long run, as you watch greatness continue for other job sites and yours continue to flounder?

And in some cases, you will find not only opposition to the change that can take your good to great status, you will find much more effort and energy to keeping things status quo that taking your new initiative to greatest, especially if the current state of affairs is closer to the sub par than the par .range

Anytime you take a risks, despite how minimal you can make it, if there is no risk, there is no reward. Even getting out of bed has some risk involved, even if the much more pleasing alternative offers enough consequences to make the decision not to particularly silly.

If you get the opportunity to reach out and touch great, you need to take that opportunity.



Monster Learning
This Guest Post Written By Christian Fea

Joint ventures are an excellent strategy for increasing your market reach and overall revenues. However, the question is, how can you entice a prospective partner to join you in a lucrative joint venture? Not everyone can see the big picture quite as vividly as you can ‘ and therefore, it is important to employ strategies to make sure you both are on the same page of excitement.

Increasing the value of the partnership

There is only one bottom line to attracting a joint venture partner: provide significant benefits. Of course, this is easier said than done, and therefore, there are several strategies you can take to enhance the lure of your joint venture proposal.

– Craft your proposal with only the partner’s perspective in mind. You already know what the joint venture will bring to your benefit, so there is no need to re-hash this information in your offer. Instead, your proposal should truly focus on how your potential partner can benefit significantly from this joint venture.

– Clearly outline all of the benefits. What seems obvious to you may not be apparent to your potential partner. Being too clear is never a flaw, but vagueness is always a fallacy. Make sure that you specifically highlight all of the benefits to your potential partner, whether tangible or intangible. Of course, the partner will gain additional sales and revenues, but what about the intangibles, such as increased branding, new market segments, and free exposure to a target audience? The revenue benefits may not be seen immediately, but certainly offer long-term benefits.

– Make your offer standout from the competitors. Chances are that if you are approaching a potentially lucrative partner for joint venture purposes, then other companies are doing the same thing too. Making your joint venture enticing means standing out from the crowd. If you are willing to provide your potential partner with a higher commission than the industry standard, then make sure to mention that first. This will attract their attention, motivating them to read through your entire proposal and absorb the benefits.

– Be exclusive. If you have joint ventures with anyone and everyone, then the most lucrative potential partners will not be enticed. Why would they want to joint venture with you when your partnerships are already saturated? Make sure that your joint venture proposal feels exclusive, and you can discuss the reasons why this proposal is unlike the others already out on the table.

– Demonstrate your understanding of both lists. When you show your potential partner that you have a full understanding of both your customer bases, this demonstrates that you fully understanding the prospects of the joint venture. Point out both why and how your customer list benefits the joint venture’s endeavors. The more specific you can get, the more enticing the offer is.

Joint ventures go above and beyond the standard affiliate marketing. Typically, joint ventures can offer significant rewards for both parties that supersede the affiliate relationship. Subsequently, the work you put into enticing your ideal partner will be worth the payoff in the end.

About the Author:

Christian Fea is CEO of Synertegic, Inc. A Strategic Collaboration Marketing consulting firm. He empowers business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges. He demonstrates how to create your own Collaboration Marketing Strategy to increase your sales, conversation rates, and repeat business. Contact: christian@christianfea.com or http://www.christianfea.com



Monster Learning
This Guest Post Written By Scott Oliver

While you might already know that your customer is always right, and make steps to ensure that they know this too, did you realize that your customer can also be your best advertisement? It’s easy to forget that customers interact with our businesses more personally than we ever will. And while we think we know our business inside and out, it’s actually the customer that sees whether or not our business is doing the job it says it can do. Here are three reasons why your customer is your best advertisement ‘ and why you need to make sure they’re always satisfied.

They Will Share Their Good Experiences

Nearly everyone has a story about a good customer service experience they’ve had with a business. Whether there was a problem that got quickly addressed or perhaps the business simply went above and beyond what was expected, nearly everyone has had one moment in which they wanted to sing the praises of their business transaction. So, if you had this experience, you told people and then they went to the business you did and then they told others of their experiences, etc. When something good happens, people are going to talk about it, letting you get more positive advertising than you could ever get on your own.

But at the same time, you need to remember that if there is a bad experience; customers are more than likely going to share that too. When things go wrong and you don’t take the time to fix them, you are going to start a conversation between your customer and their friends ‘ one that ends up in you getting less business. Each experience that your customer has with your website or with your business should be as positive as possible. While you don’t have to go out of your way each and every time, it’s better to be more than they need than to be less than they deserve.

They are More Believable Than You Are

So, what makes these customer experiences so important to your advertising? Customers who talk to their friends and to their family are more believable than you will be. This
isn’t to say that you’re not trustworthy, but people tend to believe things they hear from their friends more than they will trust things that come from a business that wants to make money.

Again, this is why treating the customer well is so important. Because whatever they share with their friends is going to be taken as the absolute truth, you aren’t going to get a second chance to change their minds.

They Can Give Testimonials

When a customer does have a good experience with you, you might want to talk to them about writing a testimonial. This is simply a summary of the compliments they have about your business that can be posted on your marketing literature or on your website. In exchange, you might want to offer them a discount on future purchases, but many people will simply be excited to see their name and their picture on your business site. These testimonials should be verbatim of what your customer says, along with a release that says you can use the statement for your business. If you receive a testimonial that isn’t written as well as you might like, as the customer if you can edit it and then show them the changes you made. If they agree to the final copy, then you have another marketing tool at your disposal.

Your customers are the best advertisements for your business and you need to make sure they are advertising well.

About the Author:

Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of “Website Traffic Secrets” and “Minisite Creation Tactics” for FREE — immediate access here: http://www.InstantWebsiteBusiness.com

Broadcast media is hurting for advertising dollars. With the major corporations heavily reducing their ad spending to save cash, its no wonder the mom and pop shops around the nation are a little wary of pouring money down the perceived black hole of a bill board, newspaper ad, or TV and radio spots.

Whatever your business is, your customers are likely using the need to save cash as their reasoning for not stepping foot into your store. Your business works because you fulfill some need, and if you do it well enough, you make more money at it. But a cash strapped public is beginning to forgo the excesses and have turned to disciplining themselves to ensure financial survival. That’s a good thing for them and a great thing for you, if you know how to sell to them.

If your customers are not seeing or not responding to what they will receive from buying your service or product, take up a different approach. Try showing them what they can actually save from shopping with you. If you can show them way that you actually save them money, effort (almost as good as money), or time (sometimes even better that as money), your cost will be instantly justified.

At the day job, we’re providing the same amount of service, if not more, for our loyal customers. We are offering them deals to help them in their rescheduled budgets and providing plenty of reassurance that their ad dollars are now moving further as other companies, including the major corporations, are backing away from their promotions, saving them time and effort spent in pushing their products and services.

In the side gig (a part of this here blog), I’m creating products and programs that lead to a lot of front end prep work, but will in return leave my customers better prepared to handle various business and personal issues, saving them time and effort to ultimately get things done.

What does your product or service do along the lines of offering savings for your customers? How are you presenting this information to your customers?


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