Rush Limbaugh Gets His Message Out…How About You?


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Rush Limbaugh makes a lot of money to talk to people everyday. But he talks to A LOT of people. And they listen intently—whether they really want to or not.

Say what you want about his politics, opinions, and sometimes flat out non-truths. If Rush were still just a radio DJ, and could take his following with him to any local metro, someone would figure out how to pay him even more money.

As the apparent voice of ‘The True Conservative,’ Rush had the chance to speak at this year’s Conservative Political Action Conference (CPAC 2009), and based mostly on people’s idea of the talk show host coming in, he gave either an amazing or pathetic speech.

But as far as I can tell, he was the only speaker covered live by Fox News Channel and CNN last night, with plenty of other Republican superstars set to step up to the podium. And he was definitely the most analyzed (I think over analyzed) speaker of the weekend.

It has taken him twenty years on the radio in the talk format to truly develop his powerbase, a dozen years before that to get him into talk radio, and although his detractors will quickly point out the missteps and failures he’s made up to this point, they will quickly use his message as the best way to shore up their opposing message. That is power, and truly ironic, as Rush is using President Barack Obama’s messages and policy decision to produce the opposing view so popular to his listeners, whether he is truly right 99% of the time or not.

If you like him, Rush Limbaugh is an effective communicator and great for rallying his troops. If you don’t like him, Rush Limbaugh is an outstanding communicator with the ability to spin webs of words that draw in masses of people to follow in lock step with his paranoid ideology.

Ether way, you can not deny Rush’s ability to get a message across effectively.

As a person whose business is about getting the message across effectively, its easy to see the tools and techniques used by Rush Limbaugh and to attempt to emulate and teach the ones that are most effective to the others…even is the end user is far from a fan and thinks that Limbaugh’s tactics are over the top and used unfairly. They are not. They are used in the medium in which they are most effective, and they work, even when they don’t get the expected response.

What seems like an army of blowtorches and bazookas in Limbaugh’s arsenal hide the ultra effective sniper riffle. The ability to shotgun blast the mainstream message while simultaneously pinpoint target the right people to perform the desired action, sometimes in his favor, sometimes against him, is where Rush has truly mastered the medium. No other media figure gets so much coverage on other media outlets than Limbaugh, a man who effectively only has a three hour syndicated talks show, a newsletter, and a website.

Rush Limbaugh is a classic case of the messenger with guns pointed at him by his opponents and his supposed allies because of the message he has chosen to deliver. But the message gets delivered every time. It’s what the masses do with the message that gets a little weird.

When Rush talks, people hear him speaking. They may then cheer or complain, they may misinterpret unintentionally or intentionally, or the may just hear him talking and do their best to drown out the noise and not listen, but a message gets sent.

Think about what lengths you go through to ensure your message gets sent, and what the receivers do with the message from that point on. If your method isn’t working, you might consider using a few tools from the Limbaugh tool box. It’s not about liking his message, it’s about knowing that his methods work.

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