Archive for March, 2009
While the drawbacks of getting sucked into reading seemingly random inputs from seemingly random people you follow on Twitter are pretty obvious, the possibilities for focused input, or even a true focus group, are amazing.

When I was an Acquisitions Officer in the Air Force, I worked for about 8 months on a program that processed security clearances and was given a team to work all the data on how fast the process was going, and presented daily metrics to the government agency in charge of the program. The words my boss told me when he gave me the duties, “The guy who reports the metrics can prove just about anything he wanted to,” turned out to be so truthful it was a little frightening.

The experience has made me a numbers and info junky on par with die hard rotisserie baseball geeks. And Twitter is filling that addiction to information like no other analytic tools ever has.

The magic is in its mission statement, a chance for people around the world to instantly share with others what they are doing. It also gives you the chance to look into the minds of those same millions of people, and see what they are doing, thinking, buying, or dissing.

This power is easily seen in the quick Twitter chatter scene during big television events as people who are looking to be a part of the mass experiences fire off snarky comments as an organic commentary track. This power has been most prominent in watching the ups and downs during the 2008 presidential election and the early days of the Obama Presidential Administration.

As a metrics nut, I like to lot watch the Twitter feeds during big events on TV, like new episodes of 24 and live performance shows nights on American Idol. But the real fun has come during President Obama’s television news conferences. Especially the ones that delay prime time television. Instant praise, instant hate, and instant color commentary is available to anyone willing to scroll thought a few pages of tweets.

Any marketer or sales manager can do a Twitter topic search on their company and find out exactly what is being said exactly when people are thinking about it. That was a good thing for the marketing team at Skittles that decided to make their Twitter search page the actual corporate product website, and a bad thing for Motrin after the Motrin moms took to blogosphere over a commercial that didn’t go over so well with them.

Monitoring your Twitter conversation does give you lots of insight into the thoughts of your brand or product. Just be ready to dismiss some of the more silly or snarky comments. After all, we are still talking about people using the anonymousness of the internet (even if it’s getting harder and harder to stay anonymous) to be a little to open and honest, with little regard of the consequences of the words going out to the world.


Send Flowers at 1-800-FLORALS

Send Flowers at 1-800-FLORALS
In the anticipation of the arrival of a new tax deduction baby to our family, my wife and I have been doing some writing to present to the our child, who sex has not been determined but we have already settled on the first name Kendall (although the wife is starting to waver on the name with about seven months to go). She is keeping a diary of things that happened in the year of his/her arrival, I am writing some of the life lessons I have absorbed to eventually but into book form and hopefully guilt some of you out there into buying to help pay for baby supplies (I am an entrepreneur after all). As I work on pieces I will post them here, looking for as much honest feedback of its usefulness, and a little conversation on just how hard it was for y’all to learn these lessons yourself. Assuming you have actually learned these lessons.

Please leave comments as they come.

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Book Of Kendall Rule #2: Don’t Fight For The Chance To Be Right

It is easy to see that there are plenty of causes to fight for, and many of them are worth fighting and sacrificing for. But it is never a worthy battle is your goal is just to claim the title of ‘being right.’

There are plenty of things worth spending your energy on than proving you are right to a group of useless non-believers. Being fair, being honest, being just, and just being are just a few things. Sometimes, it might be necessary to throw a fight to save someone from hurt feelings. Sometimes you have to take a dive to enable yourself to save face. The circumstances of your life will dictate which battles are truly important and which once are really just poor sparring sessions.

Save your fury of righteousness for the time you are going to need it. Because there will be times when the fight to prove you are right will be the most important thing for you in that moment. It may even prove to be career or life saving. But it is impossible to 100% spot on correct all the time and a complete waste of energy to pursue the winning stance in every argument.

Executive Essentials Pens, Gifts and More!

Executive Essentials: Pens, Gifts and More!
Today’s Quote: “Traditions are the guideposts driven deep in our subconscious minds. The most powerful ones are those we can’t even describe, aren’t even aware of.” – Ellen Goodman

Today’s Question: What is your favorite tradition?

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Click Here For Great Savings Rates at MoneyAisle

You are looking for a way to gain control over your life.

The answer lies in finding the time everyday to devote to the Four P’s of Life Management. The key is devote at least 30 minutes a day to each P.

The first P is finding 30 minutes a day TO PLAN.

The second P is finding 30 minutes a day TO PLAY.

The third P is finding 30 minutes a day TO PONDER.

The fourth P is finding 30 minutes a day TO PAUSE. Time to relaxing and unwind from the stresses of the past day so that you can prepare for a fresh one, also the proper time for reflection and putting it down on paper. Whether you call it meditation, prayer, or just finding a way to get out of your own head, the time you spend in a PAUSE from the everyday world will help you separate the important things worth having to worry about from the more mundane life aspects not worth the effort. You’re likely to learn that your life is unnaturally controlled by the more mundane items.

Take the time to plan for your child's future.

Upromise: Take the time to plan for your child’s future.
As we get ready for the climax of the NCAA Division I College Basketball Champions, better known as the Men’s & Women’s Final Four, now is a great time to look at the two tournaments as they have progress so far and reflect on a common sports analogy, playing to win versus playing not to lose.

Playing to win means taking advantage of opportunities and taking chances that could help you increase your standing, whether you are ahead or behind. Playing not to lose means focusing on the safe distance between you and you opponent, trying to slowly widen the gap in your favor and not allow team momentum to switch.

Playing to win brings excitement and drama to a game. Playing not to lose slows down the experience for everyone.

Playing to win means leaving everything you came into the build with on the court, whether you ultimately win or lose, and know that you couldn’t have possible pushed out any more effort. Playing not to lose will leave you wondering if you couldn’t have scored more, achieved more, produced more, whether you ultimately win or lose, and leaves you with a what if feeling.

Warriors and heroes play to win, and live with the consequence. Bureaucrats and politicians play not to lose, and have to defend the consequences.

Do you live your life with a sense of adventure? Do you push yourself to your personal limits everyday to see just how far and how fast and how long you can go?

Do you live your life questioning the motives of others? Do you guard yourself and your positions and your possessions against any sort of loss?

Are you playing to win in life, or just playing not to lose?

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Today’s Quote: “The computing field is always in need of new clichés.” – Alan Perlis

Today’s Question: What is your favorite cliché?
Today’s Quote: “Honest differences are often a healthy sign of progress.” – Mahatma Gandhi

Today’s Question: How well do you argue?
Today’s Quote: “Look to your health; and if you have it, praise God and value it next to conscience; for health is the second blessing that we mortals are capable of, a blessing money can’t buy.” – Izaak Walton

Today’s Question: Would you choose health or wealth?

Organize your life with FranklinCovey!

Organize your life with FranklinCovey
Today’s Quote: “Sometimes when you look in his eyes you get the feeling that someone else is driving.” – David Letterman

Today’s Question: Are you really in control?

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Resume Rabbit: Be Seen By 1.5 Million Hiring Managers Instantly!
Today’s Quote: “Music with dinner is an insult both to the cook and the violinist.” – G. K. Chesterton

Today’s Question: How well do you multitask?